About My Family

My original creator was a super-cool, eminent scientist called Dr. N.Jayaraman. Through some hi-fi mixing & formulations, he created and perfected my first avatar which was fountain-pen ink. Yes, I was born as an ink-bottle way back in 1964, thanks to this cool man! Over the years I became synonymous with fountain pen inks and became an able companion and friend of every school-going student and fountain pen users. Then along came N.Jayaraman’s Son J.Rajaram. J.Rajaram decided that I should take a few more forms and created new avatars like ball point pens, geometry boxes, refills, crayons and sketch pens.

I chugged along happily in my new found avatars for a few years. In 2002 J.Rajaram’s son Jayaram Rajaram joined the party and my forms have grown multi-fold since.

Jayaram has given me a makeover and changed my personality so I can make Learning & Living fun for my young consumers. So now I’m also a teacher! Today my main guardians are J.Rajaram and his son Jayaram Rajaram ably assisted by a power-packed professional team headed by Ganesh.K.Sreenivas!